KPI calculator

Churn Rate Calculator

Enter your values to calculate Churn Rate. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.

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Calculate Churn Rate

Lost Customers Customers at Start

Result—

Formula

Lost Customers / Customers at Start of Period

Excel formula

=IFERROR(B2/C2,0)

Power BI DAX measure

Churn Rate =
DIVIDE(
    [Lost Customers],
    [Customers at Start]
)

Read the complete Churn Rate formula guide →