Excel formulas
Sales KPI Excel Formulas
Copy Excel formulas for common sales KPIs and adapt them for your spreadsheet or dashboard.
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Sales formulas for Excel
| KPI | Formula | Excel |
|---|---|---|
| Sales Velocity | (Opportunities × Average Deal Size × Win Rate) / Sales Cycle Length | =IFERROR((B2*C2*D2)/E2,0) |
| Win Rate | Deals Won / Total Opportunities | =IFERROR(B2/C2,0) |
| Average Deal Size | Total Revenue / Number of Deals | =IFERROR(B2/C2,0) |
| Sales Cycle Length | Total Days to Close Deals / Number of Closed Deals | =IFERROR(B2/C2,0) |
| Pipeline Coverage | Pipeline Value / Sales Target | =IFERROR(B2/C2,0) |
| Quota Attainment | Actual Sales / Sales Quota | =IFERROR(B2/C2,0) |
| Revenue per Sales Rep | Total Revenue / Number of Sales Reps | =IFERROR(B2/C2,0) |
| Lead-to-Customer Rate | New Customers / Leads | =IFERROR(B2/C2,0) |
| Opportunity Conversion Rate | Converted Opportunities / Total Opportunities | =IFERROR(B2/C2,0) |
| Close Rate | Closed Won Deals / Total Deals | =IFERROR(B2/C2,0) |
| Forecast Accuracy | 1 - ABS(Forecast - Actual) / Actual | =IFERROR(1-ABS(B2-C2)/C2,0) |
| Average Revenue per Account | Revenue / Number of Accounts | =IFERROR(B2/C2,0) |
| Sales Growth Rate | (Current Sales - Previous Sales) / Previous Sales | =IFERROR((B2-C2)/C2,0) |