KPI calculators

Business KPI Calculators

Use simple calculators for finance, marketing, sales, SaaS, HR, operations, ecommerce, and project management KPIs.

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Customer Acquisition Cost CalculatorSales and Marketing Cost / New Customers Churn Rate CalculatorLost Customers / Customers at Start of Period EBITDA CalculatorNet Income + Interest + Taxes + Depreciation + Amortization Gross Margin Calculator(Revenue - Cost of Goods Sold) / Revenue WACC Calculator(E/V × Re) + (D/V × Rd × (1 - Tax Rate))LTV CalculatorARPU × Gross Margin / Churn Rate Sales Velocity Calculator(Opportunities × Average Deal Size × Win Rate) / Sales Cycle Length Employee Turnover Rate CalculatorEmployees Who Left / Average Number of Employees Inventory Turnover CalculatorCost of Goods Sold / Average Inventory Average Order Value CalculatorRevenue / Number of Orders Net Revenue Retention Calculator(Starting MRR + Expansion MRR - Contraction MRR - Churned MRR) / Starting MRR ROAS CalculatorRevenue from Ads / Advertising Cost Net Profit Margin CalculatorNet Profit / Revenue Operating Margin CalculatorOperating Income / Revenue EBIT CalculatorRevenue - Operating Expenses Revenue Growth Rate Calculator(Current Period Revenue - Previous Period Revenue) / Previous Period Revenue Free Cash Flow CalculatorOperating Cash Flow - Capital Expenditures Cash Conversion Cycle CalculatorDIO + DSO - DPO Return on Equity CalculatorNet Income / Shareholders’ Equity Return on Assets CalculatorNet Income / Total Assets Return on Invested Capital CalculatorNOPAT / Invested Capital Debt-to-Equity Ratio CalculatorTotal Debt / Total Equity Current Ratio CalculatorCurrent Assets / Current Liabilities Quick Ratio Calculator(Cash + Marketable Securities + Accounts Receivable) / Current Liabilities Interest Coverage Ratio CalculatorEBIT / Interest Expense Working Capital CalculatorCurrent Assets - Current Liabilities Burn Rate CalculatorCash Spent per Month Runway CalculatorCash Balance / Monthly Burn Rate Accounts Receivable Turnover CalculatorNet Credit Sales / Average Accounts Receivable Accounts Payable Turnover CalculatorNet Credit Purchases / Average Accounts Payable Days Sales Outstanding Calculator(Accounts Receivable / Credit Sales) × Days Days Payable Outstanding Calculator(Accounts Payable / Cost of Goods Sold) × Days Working Capital Ratio CalculatorCurrent Assets / Current Liabilities Debt Ratio CalculatorTotal Debt / Total Assets Asset Turnover CalculatorRevenue / Average Total Assets Operating Cash Flow Ratio CalculatorOperating Cash Flow / Current Liabilities Expense Ratio CalculatorOperating Expenses / Revenue Budget Variance CalculatorActual Amount - Budgeted Amount CPA CalculatorCampaign Cost / Number of Acquisitions Cost per Lead CalculatorCampaign Cost / Number of Leads Click-Through Rate CalculatorClicks / Impressions Conversion Rate CalculatorConversions / Visitors or Leads Marketing ROI Calculator(Revenue from Marketing - Marketing Cost) / Marketing Cost Cost per Click CalculatorAd Cost / Clicks Cost per Mille Calculator(Ad Cost / Impressions) × 1000 Lead Conversion Rate CalculatorConverted Leads / Total Leads Website Conversion Rate CalculatorWebsite Conversions / Website Visitors Email Open Rate CalculatorEmails Opened / Emails Delivered Email Click Rate CalculatorEmail Clicks / Emails Delivered Bounce Rate CalculatorSingle-Page Sessions / Total Sessions Impression Share CalculatorImpressions Received / Eligible Impressions Win Rate CalculatorDeals Won / Total Opportunities Average Deal Size CalculatorTotal Revenue / Number of Deals Sales Cycle Length CalculatorTotal Days to Close Deals / Number of Closed Deals Pipeline Coverage CalculatorPipeline Value / Sales Target Quota Attainment CalculatorActual Sales / Sales Quota Revenue per Sales Rep CalculatorTotal Revenue / Number of Sales Reps Lead-to-Customer Rate CalculatorNew Customers / Leads Opportunity Conversion Rate CalculatorConverted Opportunities / Total Opportunities Close Rate CalculatorClosed Won Deals / Total Deals