Calculate Gross Margin
Result—
Formula
(Revenue - Cost of Goods Sold) / RevenueExcel formula
=IFERROR((B2-C2)/B2,0)Power BI DAX measure
Gross Margin =
DIVIDE(
[Revenue] - [Cost of Goods Sold],
[Revenue]
)KPI calculator
Gross Margin Calculator
Enter your values to calculate Gross Margin. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.
Affiliate resources
Ideas for You
Useful learning resources related to this page. As an Amazon Associate, this site may earn from qualifying purchases at no extra cost to you.
Gross Margin books
Books that help you understand Gross Margin and related business metrics more deeply.
Explore resources →
Gross Margin audiobooks
Audiobook searches for learning Gross Margin while commuting, walking, or working.
Explore resources →
Financial modeling Excel resources
Excel-focused resources for building KPI trackers and dashboard workflows.
Explore resources →
Business valuation resources
Practical resources for turning Gross Margin into reports, dashboards, and business decisions.
Explore resources →