Calculate Customer Acquisition Cost
Result—
Formula
Sales and Marketing Cost / New CustomersExcel formula
=IFERROR(B2/C2,0)Power BI DAX measure
CAC =
DIVIDE(
[Sales and Marketing Cost],
[New Customers]
)KPI calculator
Customer Acquisition Cost Calculator
Enter your values to calculate Customer Acquisition Cost. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.
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