KPI calculator

Cost per Click Calculator

Enter your values to calculate Cost per Click. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.

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Calculate Cost per Click

Ad Cost Clicks

Result—

Formula

Ad Cost / Clicks

Excel formula

=IFERROR(B2/C2,0)

Power BI DAX measure

CPC =
DIVIDE(
    [Ad Cost],
    [Clicks]
)

Read the complete Cost per Click formula guide →