Calculate Cost per Click
Result—
Formula
Ad Cost / ClicksExcel formula
=IFERROR(B2/C2,0)
Power BI DAX measure
CPC =
DIVIDE(
[Ad Cost],
[Clicks]
)
Enter your values to calculate Cost per Click. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.
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Ad Cost / Clicks=IFERROR(B2/C2,0)
CPC =
DIVIDE(
[Ad Cost],
[Clicks]
)