KPI calculator

CPA Calculator

Enter your values to calculate CPA. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.

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Calculate CPA

Campaign Cost Acquisitions

Result—

Formula

Campaign Cost / Number of Acquisitions

Excel formula

=IFERROR(B2/C2,0)

Power BI DAX measure

CPA =
DIVIDE(
    [Campaign Cost],
    [Acquisitions]
)

Read the complete CPA formula guide →