KPI calculator

Email Open Rate Calculator

Enter your values to calculate Email Open Rate. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.

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Calculate Email Open Rate

Result

Formula

Emails Opened / Emails Delivered

Excel formula

=IFERROR(B2/C2,0)

Power BI DAX measure

Email Open Rate =
DIVIDE(
    [Emails Opened],
    [Emails Delivered]
)

Read the complete Email Open Rate formula guide →