Calculate Lead-to-Customer Rate
Result—
Formula
New Customers / LeadsExcel formula
=IFERROR(B2/C2,0)Power BI DAX measure
Lead-to-Customer Rate =
DIVIDE(
[New Customers],
[Leads]
)KPI calculator
Lead-to-Customer Rate Calculator
Enter your values to calculate Lead-to-Customer Rate. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.
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