KKPI Formulas
KPI calculator

Marketing ROI Calculator

Enter your values to calculate Marketing ROI. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.

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Calculate Marketing ROI

Result—

Formula

(Revenue from Marketing - Marketing Cost) / Marketing Cost

Excel formula

=IFERROR((B2-C2)/C2,0)

Power BI DAX measure

Marketing ROI =
DIVIDE(
    [Revenue from Marketing] - [Marketing Cost],
    [Marketing Cost]
)

Read the complete Marketing ROI formula guide →