KKPI Formulas
KPI calculator

Opportunity Conversion Rate Calculator

Enter your values to calculate Opportunity Conversion Rate. Use the formula and examples below for Excel, Google Sheets, Power BI, and dashboards.

Affiliate resources

Ideas for You

Useful learning resources related to this page. As an Amazon Associate, this site may earn from qualifying purchases at no extra cost to you.

Opportunity Conversion Rate books Books that help you understand Opportunity Conversion Rate and related business metrics more deeply. Explore resources → Opportunity Conversion Rate audiobooks Audiobook searches for learning Opportunity Conversion Rate while commuting, walking, or working. Explore resources → Sales dashboard resources Excel-focused resources for building KPI trackers and dashboard workflows. Explore resources → Sales management resources Practical resources for turning Opportunity Conversion Rate into reports, dashboards, and business decisions. Explore resources →

Calculate Opportunity Conversion Rate

Result—

Formula

Converted Opportunities / Total Opportunities

Excel formula

=IFERROR(B2/C2,0)

Power BI DAX measure

Opportunity Conversion Rate =
DIVIDE(
    [Converted Opportunities],
    [Total Opportunities]
)

Read the complete Opportunity Conversion Rate formula guide →